About

Luis has a reputation for being a passionate, creative and all-around swell guy. He excels both in bringing creative concepts from start to finish, as well as directing a team of creatives to realize a cohesive vision. Luis leads with enthusiasm and thoughtfulness, creating solutions that are bold, unique and fun.

He brings over 18 years experience in crafting immersive brand stories that connect companies with consumers, leading multiple experiential and 360 campaigns for some of the biggest brands. His career work highlights include being an ACD at Starbuck’s Creative Studio, being CD on the Southwest account for over five years, leading development of new store prototypes for both Target (City Target) and Walmart (Neighborhood Market), as well as creative directing experiences for brands like Puma, Toyota, Patagonia, Wayfair, and Amazon.

It is worth mentioning that Luis almost never talks about himself in the third person.