Work Reel

About

Luis has a reputation for being a passionate, creative and all-around swell guy. He excels both in bringing creative concepts from start to finish, as well as directing a team of creatives to realize a cohesive vision. Luis leads with enthusiasm and thoughtfulness, creating solutions that are bold, unique and fun.

As Creative Director at Amp, Luis leads the Seattle studio - crafting immersive brand stories that connect companies with consumers, leading multiple 360 campaigns for some of the biggest brands. Luis brings over 15 years of expertise in art direction, architecture, design and branding to his work. His career work highlights include being Creative Director on the Southwest account for over five years, leading development of new store prototypes for both Target (City Target) and Walmart (Neighborhood Market), as well as creative directing experiences for brands like Puma, Toyota, Patagonia, Wayfair, and Amazon.

It is worth mentioning that Luis almost never talks about himself in the third person.